2011 National Child Passenger Safety Week - "Buckle Them Right"

According to the National Center for Health Statistics, motor vehicle crashes are the leading cause of death for children 3 to 14 years old. The National Highway Safety Administration (NHTSA) estimates that roughly three out of four child safety seats are not used correctly.

Correctly installed child safety seats and booster seats save lives - offering the best protection for children in the event of a crash. TxDOT and SafeKids are offering free safety seat check-ups throughout Texas during Child Passenger Safety Week, Sept. 18-24.

Visit BuckleThemRight.org to learn more about the 4 Steps for Kids guidelines for determining which restraint system is best suited to protect children based on their age and size and where to find a child safety seat check point.

The website also features video demonstrations on installing child safety seats and crash test simulations, where parents and caregivers can see firsthand the effects of improper child restraint.

More Information

Campaign Components

Date Title English Spanish
2011 Campaign Messages and Media Q&A Campaign Messages and Media Q&A  
2011 Campaign News Release Campaign News Release  
2010 Right Equipment - TV In Their Own Words/Buckle Up TV :30 In Their Own Words/Buckle Up TV :30
2010 Right Equipment - Radio :60 In Their Own Words/Buckle Up TV :30 In Their Own Words/Buckle Up TV :30
2010 Right Equipment - Radio :30 In Their Own Words/Buckle Up TV :30 In Their Own Words/Buckle Up TV :30
2010 Outdoor Campaign news release Campaign news release
2010 Buckle Them Right - Press Release Buckle Them Right - Press Release  
2009 Campaign Information Cards Campaign Fact Sheet Spanish: Campaign Fact Sheet
2008 In Their Own Words/Buckle Up TV :30 In Their Own Words/Buckle Up TV :30 Spanish:In Their Own Words/Buckle Up TV :30
2008 In Their Own Words/Buckle Up TV :10 In Their Own Words/Buckle Up TV :10 Spanish:In Their Own Words/Buckle Up TV :10
2008 Buckle Up :60 Buckle Up :60  
2008 Buckle Us Up, Mom and Dad :60   Spanish:Buckle Us Up, Mom and Dad :60
2008 Booster Seat Billboard Booster Seat Billboard Spanish:Booster Seat Billboard
2008 Superhero Billboard Superhero Billboard Spanish: Superhero Billboard